What is considered to be the most powerful word in the advertising industry?
The word, of course, is "new."
Advertisers know that we all love something new, something different, something we haven't seen before.
Occasionally, something new that we noticed early on, becomes "hot." If you paid attention when you saw the ad telling you it was new, it is old news when it becomes hot.
When it becomes hot, this farm will have ripening soybeans growing on it.
AdFarmers who paid attention will not be surprised by that hot news from GriggsDakota.